Control and master the use of the mass communications system.Here is a quick overview of the process of engineering consent as described in the essay. “The United States has become a small room in which a single whisper is magnified thousands of times.” It is an overt act that makes news, and news in turn shapes the attitudes and actions of people.” “Primarily, however, the engineer of consent must create news. One must try to find out what they are in any situation in which one is working.’ “The public’s attitudes, assumptions, ideas, or prejudices result from definite influences.
They are planned deliberately to accomplish a purpose, to influence our ideas and actions. “Newsworthy events, involving people, usually do not happen by accident. The other first edition copies available are priced near $1,000 and higher. The lowest priced first edition copy I could find is just under $400. It’s no longer in print but if you want to pick up a copy, there are a few used ones available online. Again, the book is based on the essay, and is basically an instruction manual for the massive propaganda apparatus that’s currently in place in the United States.
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